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经纪人化身“急救员” 贝壳、链家为社区应急救援增添力量_我的网站

A |       新华网北京8月24日电（记者王日晨）“开机，听它说，跟它做。”近日，位于北京市石景山区的链家签约服务中心，北京链家首批70位门店经纪人在专业医疗团队的指导下，接受了CPR（心肺复苏）和AED（自动体外除颤器）专业急救培训。    Editor's Note: 
In an era of profound global shifts and increasingly complex regional dynamics, a proper understanding of the world must be rooted in "grounded experience" and localized insights. Global Times English edition, in collaboration with the Academy of International and Regional Communication Studies, Communication University of China, is proud to launch "Local Insights," an English-language column dedicated to original, field-based observations.
We invite Chinese scholars and professionals who are studying, conducting exchanges, or working outside China, as well as international students and friends living and studying in China who are familiar with the social contexts of their home countries or third countries, to begin from first-hand field experience and engage with social, cultural, and contemporary issues beyond China. In the fifth article of this column, drawing on her on‑the‑ground experience as a Chinese exchange scholar, the author observes a South Africa Freedom Day memorial gathering, revealing how local politics unfolds through collective singing, dancing, and grassroots participation, while also reflecting on the gap between political liberation and economic justice.
As a PhD student, I am currently on an exchange program at Nelson Mandela University in South Africa, with support from the China Scholarship Council. Since arriving here, I have developed a habit of stepping beyond campus whenever possible. Community meetings, municipal events and public gatherings have become a vital way for me to engage with local life. This time, a local friend recommended that I attend a memorial event in Kariega, organized by the Congress of South African Trade Unions (COSATU) in honor of its former president, Phumzile John Gomomo. Beyond that, I had little sense of what kind of gathering I was about to enter.
It was on the way that I noticed the streets were unusually vibrant. Groups of people were dressed in colorful attire, with bright Xhosa headscarves and garments bearing political symbols. My friend then reminded me that it was April 27, which is Freedom Day in South Africa. On this day in 1994, South Africa held its first non-racial election, formally ending apartheid and inaugurating democratic rule. Over the past three decades, Freedom Day commemorates political liberation, while also inviting recurring reflection on whether the promise of freedom has been fully realized. In that sense, Freedom Day marks an important moment for observing contemporary South African politics and social sentiment.
    

    The aerial view of Johannesburg, South Africa Photo: VCG
From street to hall: Entering Freedom Day
The event was scheduled to begin at 10 am, and we arrived shortly before the hour. Yet there were not many people present. Banners of COSATU, the South African Communist Party (SACP), and the African National Congress (ANC) had already been displayed inside the hall, quietly framing the political context of the gathering. Although my understanding was still limited, I could already sense that their presence mattered. COSATU, SACP and ANC represent key forces in South Africa's political landscape, historically linked through the "Tripartite Alliance" formed during the anti-apartheid struggle and sustained in various forms since 1994. I could see that this was not simply a local gathering, but one embedded within a much longer political tradition.
What struck me first was how different the atmosphere was from what I had expected of a political gathering. There was no sense of urgency or visible tension. My friend introduced me around, and we greeted each other through handshakes, embraces and brief conversations, with a familiarity that suggested long-standing connections. Someone also greeted me with "ni hao." The early autumn wind carried a chill that felt almost like winter. However, the mood was unmistakably different. A sense of warmth emerged from the way people related to one another.
We took our seats in the front row. As I looked around, the hall was gradually filling up. I noticed that people wore headscarves, skirts and short-sleeved shirts layered under heavier coats, with ANC insignia visible in various forms. Every time I made eye contact with someone, they would respond with a warm smile. Even as the only foreign face in the hall, I felt no sense of awkwardness or exclusion.
         The author takes a photo with Babalwa Lobishe, Nelson Mandela Bay executive mayor and ANC regional chairperson. Photo: Courtesy of He Yue
When music preceded speech
The atmosphere felt far more open than I had imagined. There was no formal signal from a host. Yet, almost imperceptibly, singing and dancing began to fill the space. At first, it was only a few voices. Then others joined. A group of older women stood up, stepping lightly as their bodies moved with the rhythm. Their arms tracing steady patterns in the air, moved with an ease that suggested a deep sense of rhythm. Around them, others began to join in. Someone clapped, someone responded in song, while others stepped forward into the center, aligning themselves with the unfolding rhythm.
Before I fully understood what was happening, someone gently pulled me into the group. I followed, trying to imitate the movements. It didn't take long for me to realize that participation did not depend on learning the steps. Once inside, you were already part of it. 
Meanwhile, a more distinct call began to emerge, repeated at intervals: "Amandla" (Power) "Awethu" (To the People). The words rose above the singing and then dissolved back into it. Song, chant and movement overlapped, making it difficult to distinguish where one ended and another began. At that moment, I found myself wondering: was this a political gathering, or a celebration?
It was not until around midday that the event formally began. Speakers gradually took their places, and the hall shifted into a more structured atmosphere. What I did not expect, however, was that the mayor I had followed on social media was among those arriving. Seeing her there came as a surprise. I didn't expect to see local officials there, let alone find myself within what was clearly part of their political life.
The memorial lecture brought together members of the ANC, alliance partners and the broader community in a moment of reflection and renewed commitment. The gathering honored the enduring legacy of Phumzile John Gomomo and his immense contribution to the struggle for workers' rights and social justice. 
They reflected on Cde John Gomomo as one of the most dedicated worker leaders produced by the Congress Movement, emphasizing unity, organization and ongoing activism as essential to advancing the goals of the democratic movement. Gomomo was an icon in the labor movement. He devoted his entire life to serving workers and is remembered as a hero of the struggle for freedom, democracy and workers' rights. His contributions were situated within the broader historical moment of South Africa's transition to democracy - a transition whose achievements are commemorated each year on Freedom Day, marking the political liberation attained in 1994.
The lecture also raised a question that resonated widely: when political freedom was achieved, did it also translate into economic freedom? Gomomo's legacy was not only invoked as history, but also a lens through which to examine the present.
Speakers highlighted the ongoing challenges facing workers today, including high unemployment and the rising cost of living, which continue to strain working-class households. Against this backdrop, unity, organization and sustained activism were presented not as symbolic gestures, but as necessary responses.
The themes of the lecture aligned closely with the spirit of International Workers' Day, linking past struggles with present realities and ongoing demands. In this sense, the lecture stood not only as a tribute, but also as a call to action, urging those in attendance to carry forward the values, discipline and commitment that defined his life of service.
After each speaker delivered their speech, people rose from their seats, singing and clapping. The officials on stage joined in as well, blurring the distinction between speaker and audience. The atmosphere remained lively, with an almost continuous sense of energy. Gradually, I began to realize that the event was not simply a commemorative one, but rather a form of political practice.

         At a Freedom Day commemoration, participants use song and rhythm to express political memory and labor solidarity. Photo: Courtesy of He YueA moment of presence
What stood out to me was that the mayor mentioned China in her speech. She spoke of the strong relationship between China and South Africa, noting the presence of Chinese automotive companies in Nelson Mandela Bay and expressing hope for further cooperation. After her speech, I was invited to take a photo with her. She shook my hand, welcomed me as an international student in South Africa, and expressed her positive view of China.
I also had a brief exchange with Xolile Nqatha, the provincial secretary of the SACP in Eastern Cape. Reflecting on the history of leftist movements in South Africa, he noted that both the SACP and the Communist Party of China were founded in 1921. He also remarked that it remains rare to see Chinese scholars present at such gatherings. I had not imagined that I would be speaking with government officials, which initially caught me off guard. For me, this brief encounter made China's presence in South Africa feel less like a matter of diplomatic language and more like something embedded in local political life.
The event continued until around 3 pm. As I stepped outside, the surrounding streets were noticeably more crowded. The parking area was nearly full. Roadside vendors were selling clothing marked with political symbols, and media crews remained on site, documenting the scene. People left gradually. Many paused to exchange farewells, embracing one another before leaving, as if the rhythm of the gathering had not yet fully ended.
The experience reshaped my understanding of what a political gathering could be. In a global context where political expression is increasingly fragmented, a mode of public engagement built around rhythm and participation offers a different way of understanding political life. Here, politics did not take shape solely through institutions, procedures or formal speech. It could be serious, yet also warm. It could be articulated through language, but it could just as readily take shape through song, movement and collective response.
This year also marks the 32nd anniversary of the end of apartheid. It represents the restoration of dignity, equality before the law and the collective promise that South Africa would never again be a society governed by exclusion, injustice or oppression. In the community, I saw how residents engaged with the local government, participated in decision-making processes and worked collectively to build safer, more inclusive neighborhoods. For me, the gathering became an entry point into contemporary political life in South Africa, revealing something that cannot be fully grasped from a distance.
The author is a PhD student in African Area Studies at the College of Foreign Languages, Zhejiang Normal University
。同一天，北京链家石景山区远洋山水中街店完成了首台AED装机。  近日，北京链接首批门店经纪人开展了CPR（心肺复苏）+AED专业认证培训。  北京之外，截至8 月 24 日，在上海、深圳等全国范围内，贝壳已培训超350人获得AED等急救知识认证。一台设备、一场培训，基层急救网络建设正在迎来一支新的力量——遍布社区门口的房产中介门店。  聚焦“黄金4分钟”救治窗口期  近年来，因突发心脏骤停，意外事件得不到及时救助而导致的悲剧时有发生。这也提醒我们：急救技能不是选修，而是每个人的必备技能。关键时刻，随处可见的AED，就是能挽回生命的关键。  《国民健康“十五五”规划》明确提出，健全公众急救培训体系，推动将急救常识和基本技能纳入重点场所在岗人员培训，探索建立急救志愿者管理平台，提升公众自救互救能力。提高自动体外除颤器（AED）配置水平和公众知晓率。

B |

  AED是一种可被非专业人员使用的用于抢救心脏骤停患者的便携式医疗设备，英文名称Automated External Defibrillator，缩写为“AED”。根据科学原理，心跳骤停时在最佳抢救时间的“黄金4分钟”内，利用这种设备对患者进行除颤和心肺复苏是有效制止猝死的办法。在公共场所配置该类设备，能体现社会公共卫生服务能力和水平。  在救护车抵达前，抢救只有两件事：持续高质量心肺复苏（CPR）+尽早AED除颤。这时候最需要的就是距离患者最近的人以及最近的AED。

C |   这正是贝壳与腾讯合作的切入点。根据共建计划，双方将在深圳、北京、广州、西安等全国20多个城市陆续开展专场培训，为上万名房产经纪人提供免费专业急救教学。与此同时，依托社区附近配置的AED设备和门店配置的生命急救包，让每一家链家门店成为“会救命的社区门店”，助力打造城市“5分钟社会救援圈”中的社区关键阵地。  门店即哨点：为何是房产中介？  腾讯SSV时光实验室总经理胡晗翰表示，心脏骤停七到八成发生在家里、发生在社区，而快递员、司机、骑手，更多是流动在城市的大街小巷。真正守在家门口的那几分钟，谁来补？贝壳和链家，正是补上这一环的人。

D |   房地产中介门店的独特价值正在于此。贝壳拥有全国近6万家活跃门店、50多万名经纪人。经纪人长期在社区活动，是距离居民最近、最稳定的社区力量。把AED装进门店、把经纪人培训成持证志愿者，等于在每一个社区门口，布下一处“看得见设备、用得了设备”的守护点。  北京链家鲁谷大区客户总监海奎对此深有感触。远洋山水是一个规模较大、较为成熟的大型社区，链家门店位于小区的中心位置且临街，人流量大，居民对这块位置十分熟悉。

E | “把这个AED装在这里，就是希望急救设备能够距离居民和真正需要的人更近一些。”  北京链家经纪人、首批“社区急救员”、远洋山水社区主理人周丹丰也表达了同样的观点：“链家作为社区大家都比较熟悉的一个位置，在这里有设备，也有经过培训的经纪人，能够让居民更加有安全感，也让链家的门店延伸成为一个服务站。”  北京大学政府管理学院教授马亮认为，社区经营主体与社区本就共生共荣，积极投身社区治理也能赢得居民信赖；让房产经纪人成为急救志愿者，是很好的社会创新。  从单点到体系：培训、认证与运转  AED设备配好、管好只是第一步，有人会用、敢用才是关键。  北京链家经纪人靳学玲参与了首次培训。她之所以毫不犹豫地报名，是因为去年亲身经历过一件事：一位七旬独居老人在家突发心脏不适，给她打来电话。她第一时间赶过去，全程护送就医，所幸救助及时，老人并无大碍。

F | 但事后回想，她心里很后怕：如果当时情况更紧急，我除了打120，还能做什么？  “以前掌握的急救知识都是网上看到的，真的去急救，还是会慌张。

G | ”参加完线下实操培训后，她说自己最大的变化就是“心里有底了”，清楚知道心肺复苏怎么做、AED怎么用。  周丹丰坦言，经过急救实操培训后，心肺复苏和AED操作流程已基本掌握，“心理上肯定会紧张，但黄金抢救时间不等人，遇到突发情况，我们会克服情绪，优先上前施救”。他特别强调，“救人是善心，也是链家倡导的社区责任。”  为了消除“不敢救”的心理障碍，法律层面已有保障。《中华人民共和国民法典》第一百八十四条明确：因自愿实施紧急救助行为造成受助人损害的，救助人不承担民事责任。技术层面，AED设备本身也越来越智能，开机后全程语音提示，使用者只需“听它说，跟它做”。  在机制保障上，培训合格的经纪人将获得CPR+AED专业认证证书，并注册成为腾讯企鹅急救助手志愿者。腾讯与贝壳已经实现了AED急救线上线下的畅通，如在深圳地区，企鹅急救平台会向事发地周边3公里范围内的注册志愿者推送救援指令，收到通知的链家经纪人可迅速携带AED设备赶赴现场。

H | 培训并非一次性完成——每年需要复训，确保技能不荒废。  贝壳集团副总裁、贝壳公益基金会执行理事长贾生平介绍，贝壳找房App上还将上线经纪人AED培训认证标识，居民可以更方便地识别身边的“社区急救员”。  “扎根社区” 持续延伸社区服务  对贝壳和链家而言，AED项目不是一次孤立的公益行动，而是一条持续延伸的社区服务链条。  回头看贝壳过去的服务路径，其实有一条清晰的线索：就是社区需要什么，就往那个方向多做一步。“教老人用手机”是帮他们跨越数字鸿沟，解决生活便利性的问题；防跌倒项目和楼道适老化改造，是关注老年人的出行安全；而急救培训和AED配置，是在生命最危急的几分钟里，能提供第一时间的救助。  “这三个阶段不是跳跃的，是我们和社区相处25年自然生长出来的。从让居民的日常生活更方便，到让他们的出行更安全，再到关键时刻能救命——我们始终在做同一件事，就是和社区居民站在一起。

I | ”贾生平强调，“扎根社区”不是一个口号，是要有实实在在的内容来填充的。这次与腾讯合作共建计划的意义在于，它让贝壳和社区的关系又深了一层：从“服务社区”到“守护社区”。  贾生平说，过去大家提到链家，想到的是帮你买房卖房、帮你解决居住问题。未来希望大家想到的是：楼下那家链家店，不仅懂房子，关键时刻还能救命。

J | 这是我们和社区关系的一次升级，也是“扎根社区”这个定位最有分量的一次落地。

K |   中南财经政法大学数字经济研究院高级研究员金天认为，从更长远看，这本身是一次商业模式的探索：企业将自身积累的组织能力、线下网络与技术资源转化为可持续的公共服务能力。它产生了显著的正外部性：不仅提升了社区应急响应效率，也为加强基层治理提供了可参考的路径，通过多方协同、线上线下融合，把商业网络转化为基层公共服务网络的有益补充。这种实践为商业平台参与公共应急治理探索了可行样本，体现出企业社会责任的深层价值。

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